Texas Hill Country River Region
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Texas Hill Country River Region

The Texas Hill Country River Region (THCRR) was founded in 1998 with the mission of promoting Uvalde County as an overnight year-round tourism destination and to increase off-season occupancy in the regions’ accommodations.

The organization is funded by a hotel occupancy tax through a contract with Uvalde County.

THCRR is governed by a seven member Board of Directors consisting of the County’s lodging owners and business owners. Directors are elected to serve a 3-year term.

For fun facts about Uvalde County and the Texas Hill Country River Region, click here.

Board & Staff

Board of Directors

Jamie Vaden Holmes

Melissa Bates
Wendi Hightower
Lauren Diver
Chase Roosa
Dwynette Meadows
Steven McNew


Erica Sagebiel
Office: (830) 232-4310

Hailey Hart
River Cleanup & Digital Marketing Manager
Office: (830) 232-4310

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