Texas Hill Country River Region
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Texas Hill Country River Region

The Texas Hill Country River Region (THCRR) was founded in 1998 with the mission of promoting Uvalde County as an overnight year-round tourism destination and to increase off-season occupancy in the regions’ accommodations.

The organization is funded by a hotel occupancy tax through a contract with Uvalde County.

THCRR is governed by a seven member Board of Directors consisting of the County’s lodging owners and business owners. Directors are elected to serve a 3-year term.

For fun facts about Uvalde County and the Texas Hill Country River Region, click here.

Board & Staff

Board of Directors

Jamie Vaden Holmes

(President), Frio Country Resort

Melissa Bates
(Vice President), Neal's Lodges

Wendi Hightower
(Secretary), Frio River Resorts

Steven McNew
(Treasurer), DKM Enterprises

Chase Roosa
Neal’s Dining Room

Jake Guerrero
The Inn Between

Lauren Diver
Andy's on River Road


Hailey Hart
River Cleanup & Digital Marketing Manager
Office: (830) 232-4310
Cell: (830) 834-5544

Derrick Rodriguez
Office: (830)-232-4310

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