The Texas Hill Country River Region (THCRR) was founded in 1998 with the mission of promoting Uvalde County as an overnight year-round tourism destination and to increase off-season occupancy in the regions’ accommodations.
The organization is funded by a hotel occupancy tax through a contract with Uvalde County.
THCRR is governed by a seven member Board of Directors consisting of the County’s lodging owners and business owners. Directors are elected to serve a 3-year term.
For fun facts about Uvalde County and the Texas Hill Country River Region, click here.